The effect of corporate image in employee stability. Case study from the business environment of the Czech Republic
Vol. 19, No 1, 2026
|
Iveta Chmielová Dalajková
Business and Management, Pan European University, Czech Republic chmielovadalajk@is.peuni.cz ORCID 0009-0001-9060-6051 |
The effect of corporate image in employee stability. Case study from the business environment of the Czech Republic |
|
Jan Dvorsky
Department of Economics, University of Zilina, Slovakia jan.dvorsky@uniza.sk ORCID 0000-0002-6078-2636 Zita Hajdú
Faculty of Economics and Business, University of Debrecen, Hungary hajdu.zita@econ.unideb.hu ORCID 0009-0006-5562-4488 Judit Oláh
Széchenyi István University Hungary juditdrolah@gmail.com ORCID 0000-0003-2247-1711
|
Abstract. Corporate image is increasingly recognized as a critical factor influencing employee stability, particularly within the dynamic business environment of the Czech Republic. This study investigates the relationship between organizational image and employee stability, focusing on key aspects such as employee training, benefits, and workplace safety. Data were collected via a structured questionnaire distributed to 442 key managerial personnel across various enterprise sizes and sectors, using the CAWI methodology. Responses were measured on a five-point Likert scale, and linear regression modelling was employed to analyze the causal impact of corporate image on employee stability. The findings reveal a statistically significant and positive effect of organizational image on employee stability, with the strongest associations observed in areas related to employee education and benefits. These results underscore the importance of cultivating a positive corporate image as a strategic tool for enhancing employee retention and satisfaction. The study contributes to the broader understanding of human resource management and corporate social responsibility in Central Europe, providing practical implications for managers seeking to strengthen workforce stability through image-building initiatives. |
|
Received: June, 2025 1st Revision: February, 2026 Accepted: March, 2026 |
|
|
DOI: 10.14254/2071-8330.2026/19-1/3
|
|
|
JEL Classification: D23, L21, M12, L14 |
Keywords: corporate image, employee stability, corporate social responsibility, organizational loyalty, employee satisfaction, workplace safety |
